I very, very rarely post up press releases, but this is too cute to resist…

As the new creative director of Diet Coke, Jean Paul Gaultier has collaborated with the brand to create three new fashion films.  The first, Irene’s Musical, showcases the now ever-familiar Diet Coke puppet as she undergoes a very Gaultier makeover. It’s fun, tongue in cheek, irreverent and mercifully bereft of topless sweaty builders (do we remember THOSE Diet Coke ads?).

The best line of the press release has to be this one.

Each girl has her own look, but together they share the belief that the light-hearted side of fashion is all about personal style – rather than following fashion rules.

Amen.

First Eurotrash, and now this… I love Gaultier.