… by Kirstie Clements.
Clements, the Vogue Australia editor who was unceremoniously sacked in 2012, says something in her book that will really hit home with fashion journalists; a newspaper mentality is one that criticises negatively by printing negative reviews, but a magazine mentality is one that criticises negatively by omission. Kirstie Clements has a definite magazine mentality.
For from being the hatchet job that most people were expecting, The Vogue Factor is not a vicious exposé (though the less said about Australia’s Next Top Model, the better), but an informative read through the procedures and practises of a lesser-known Vogue. It’s also a timely reminder that, no matter how high you rise in the editorial ranks, there will always be some kind of invisible pecking order. The Australian fashion industry is beset with problems that are particular to a country that is relatively hard to get to, that relatively few people get to visit, with a relatively small fashion industry (According to Clements Australia has a fair amount of ‘surfies’ and ‘bogans’ – according to a judicious Wikipedia sweep, my new favourite word is ‘usually pejorative or self-deprecating, for a person with an unsophisticated background, or whose speech, clothing, attitude and behaviour exemplify a lack of manners and education). Unique problems means that there has to be a set of unique solutions, and Clements has obviously become, throughout her tenure at Vogue, an incredibly astute problem solver.
So; not a tell-all. It’s a tell-a-little. There are no juicy anecdotes, no backwards swipes. no secrets spilled like so much Chanel nail varnish. The only sharks here are in the ocean.
Clements is at her writerly best when she’s talking about how hard it is to get tickets for Paris RTW shows, the worrying expectations put on models or the tricky art of negotiating honest content between the PR and the page. It’s very solid, and Clements comes across as a thoroughly likeable person who has no time for slug-a-beds and the unmannerly. A disproportionate amount of the book is dedicated to describing lavish press days and parties in France and New York, which can be a bit discomfiting. Is she promoting the PRs’ products all over again?
Those who want a job in the fashion industry should pick up a copy of this book. If you put down this book feeling disillusioned after finishing, that’s fine. The Vogue Factor, apart from the press day chapters, is free of the filtered, rearranged, idealised bullshit that most magazines are at pains to project to their audiences. It’s an honest look at an industry that deals quite often with fantasy and artifice. Just don’t bank on any tidbits about Anna Wintour.