Licentiate Column 21/03/13: Blogging, Why Bother?

It was July 2011. I just returned from a holiday with my family on the Amalfi coast, which was amazing, and suffered a bout of (not so amazing) food poisoning. The aforementioned food poisoning precipitated the kind of existential crisis that can only happen when you stare life right in the toilet bowl and hug the cool, blue Mediterranean tiles that you wish you had in your own bathroom.

My second existential crisis that week came about as we flew home, going through the kind of severe turbulence that makes an otherwise sturdy machine seem about as fortified as an empty can of Pepsi.

The first patch of turbulence was scary. The second was stomach-bubbling, I-wish-I-had-a-bible terrifying.

So, as the plane rolled around in patches of grey cloud, I alternated between praying (no atheists in foxholes and all that) and coming to terms with the fact that I had no direction whatsoever career-wise. This is unfortunate, because I had wanted to be a journalist since seeing April O’Neal prance around and be generally inept in the Teenage Mutant Ninja Turtles as a wee one.

The plane landed, obviously, I got off and kissed the tarmac. Washing bits of sticky black grit out of the burnt pockmarks in my face in the airport bathroom, I decided to pay proper attention to my fashion blog. It was, at that time, about the only good thing I had going for me. I also realised that I could have dedicated more time to world peace, but there’s not very much I can do about that now. The airport can make a person go funny.

I’ve had no regrets. Starting a blog has given me so much, made me learn more about fashion as well as web design, pr and marketing and has led to every good job opportunity I have ever had – including this one.

Do you love fashion? Do you want to work in the fashion industry? Do you want to make friends with the same interests as you? Start a blog.

Why blog? Well, if you must ask:

  1. Experience doesn’t matter. All you need is a bit of enthusiasm and a Photobucket account. Which is nice.
  2. You’ll meet new people Blogging encourages community feeling and a discourse between people with mutual hobbies and interests. It’s like going to summer camp to make friends, except the DIY bracelets are cooler and you can keep your pajamas on all day if you like.
  3. Blogs are immediate. Think of fashion blog aggregate sites like Bloglovin’ as the ticker on Sky Sports, but with shoes instead of ash clouds.
  4. Blogging involves a lot of writing, but it’s nothing like journalism. Good journalism is based on getting your point across in the quickest, most entertaining way possible. Blogging, not so much. You can ramble on and talk about whatever you want, which is great. Throw in the odd spelling mistake if you like. You’re worth it.
  5. You get to share what you love and find out what other people love too – like a creepy fashion voyeur.
  6. Reading other people’s blogs and blogging yourself will help to draw inspiration, to really think about personal style or what style means to you. It’s something worth thinking about.

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2 thoughts on “Licentiate Column 21/03/13: Blogging, Why Bother?

  1. Aww, I really like this article and the points you outlined!

    I am kind of going through what you went through during THAT flight in ’11 – what AM I going to do for the rest of my life??! Ever since I left my paid, but fairly dull & you-will-be-here-for-the-rest-of-your-life call centre job, I have been struggling to find out what I want to do career wise. Of course, it was staring me in the face the whole time – Fashion!

    I’m not going to land my dream job overnight, progress is slow – but undertaking an internship and getting back into blogging after I (stupidly) abandoned it for some time last year, are all steps in the right direction..

    If ever in doubt – blog! ;-)

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