Colour is often something that people blithely breeze through without thinking too much about it. Yet colour, or the lack of it, has a profound impact on peoiple’s lives. Why do colours influence our moods? How do colour trends get started? How do these trends end up in the shops and who decides what colours we’ll be wearing in advance? One books that answers the hows but not the why is Colour Forecasting in Fashion.
The answer is in the largely intuitive but often misunderstood craft of colour forecasting a cycle of which is done two years in advance of appearing on the high street. This book, primarily aimed at fashion students building their portfolios, charts the history, theory, impact and inner workings of the colour forecasting industry, which acts as the originator of almost every fashion trend and also acts as a mirror of the state of the globe in general.
The book is large-format, free of jargon and thankfully abundant in illustrations. Split into seven distinct and unique chapters, the aim is to give the student a general overview of the techniques of colour forecasting as well as charting it’s evolution. Chapter Three, The Language of Colour, goes through the applications and history of the colour wheel and colour scheme. For someone who wonders what colours go together or how to construct a striking scheme without looking too much like an escaped mental patient gone paintballing (such as myself), it’s almost a revelation of common sense.
Colour Forecasting in Fashion is largely a practical book – for all its advice on application, the psychology of colour is barely covered. As intuition is one of the building blocks of psychology, a few pages on what colour influences which mood may have rounded out the book a little more.
If you’re a student finishing off a portfolio, a home-made mood board lover, looking to redecorate your house or revamp your wardrobe, this book will also be useful. It’s not just a resource for fashion and textile students – it’s also an ample source of inspiration for anyone who wants a little more colour in their lives.
Colour Forecasting in Fashion is by Kate Scully and Debra Johnston-Cobb. It is published by Laurence King.