>Not content with releasing photographs of impossibly young, slim and beautiful people, Hedi Slimane, former Dior Homme designer has breanched out with a small film about two, eh, impossibly young, slim and beautiful people.
Titled, ‘I Love USA’, it’s somewhere between fashion and art, in that the emphasis is on beauty and movement, but it’s also abstract. In short – I have no idea what’s going on. I mean, I’ve read the press release, so I know what it’s about, but I think that it hardly amtters because it’s a simple joy just to watch the product of Slimane’s discerning eye (on a par with Tom Ford, I think). To quote:
The great thing about fashion film is that it’s so young that is has yet to develop distinct characteristics like the need for a storyline or even clothes to promote. The brief is totally open. What do you think – is this a fashion film? What makes a film ‘fashion’?
>Running the risk of tarnishing my reputation for pithy quips, a fashion film is a two dimensional face, with nothing to show in story or depth, mainly a visual display to be enjoyed.One exception being; A Night at the Roxbury… which you may not think to be a "fashion film", but it supercedes all genres, is an exception to everything and had to be mentioned.
>'Nothing to show in story or depth' – is that not a bit harsh? I think that all films are visual displays to be enjoyed, or at least, appreciated. A lack of a clear plot doesn't make something a shallow, all two dimensional film.