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>I might be incredibly facetious here but it seems that the underlying trends when it comes to the new waves of promotional fashion film are dirty sub-bass dubstep sounds and flashing your boobs. When you think about it, this all makes sense. No, really, it does.
Fashion videos are about movement and highlighting contrast. The dark of Gareth Pugh’s matt leathers and Alexander Wang’s rich velvets contrast with harsh bright light on pale skin. The baring of more skin provides more of a contrast. The whirling, the dancing and the lady parts on parade all provide part of the initial aesthetic experience.
Dubstep has a lot of bass. A LOT of vibration. What better music to pair with hot models in dark places? There’s no real point in me explaining any further. Watch the videos and make up your own mind (NSFW, in case you didn’t already know).
Music by Lukid
Music – The XX – Infinity (flufftronic remix)
P.S – The Licentiate column is out today in The Cork Independent. You can read here .

>Raquel looks mental in Gareth's video, very scary drag queen. It's not my favourite of his fashion videos though… Totally in love with the Alexander Wang though, will be reposting it on my blog
>Hot hot hot. I love Gareth. Great blog btw, I grew up in west cork and am glad that some badass girls are repping the cork blog scene! Woohoo! xx
>It took me until the end of the Alex Wang video to figure out what NSFW meant… I'm unemployed now. Worth it though!
>oh what a pity.gareth's video had such potential at the start. pity for raquel's dragqueen look which kind of scared me and her dancing which no words can describe. wang all the way though! grace